Best Tools Like ZoomInfo (Better Price) + (Better Data)

ZoomInfo is a great B2B database, but it is very expensive and not an ideal solution for small and medium-sized businesses.

However, there are much better alternatives available that offer the same data at a more affordable price.

In this blog, I will show you some better B2B tools like ZoomInfo and more budget-friendly alternatives that may be a better fit for small and medium-sized businesses looking to grow without the high cost.

1. Gofindy.io

I recommend Gofindy as the top choice because they offer the best pricing in the B2B database space, and many companies find their platform highly effective for lead generation services!

GoFindy makes finding the right B2B leads easier and faster. With real-time verified data and smart filters, it helps you connect with decision-makers who actually want to hear from you so you can spend less time searching and more time closing deals.

Comprehensive Contact Database: Access over 100 million verified emails and phone numbers of decision-makers across 70+ industries. This extensive database is enough for you, no matter which industry you sell in.
Advanced Filtering Options: Utilize more than 14 filters, including employee size, industry, keywords, location, and revenue, to narrow down your search. This precision targeting allows for highly tailored outreach campaigns.
Accurate Buying Intent Data: Identify prospects who are actively seeking solutions like yours with 98% accurate intent data. Engaging these high-intent leads increases the likelihood of conversion and accelerates your sales cycle.
Regular Data Updates: Benefit from weekly updates to the database, ensuring you have access to the freshest and most accurate information for your outreach efforts.

2. Apollo.io

Apollo.io is a powerful B2B sales intelligence platform that helps you find, engage, and close leads faster. With a massive database, automation tools, and AI-driven insights, it takes the guesswork out of outbound sales.

Massive Lead Database: Apollo.io has a huge database with millions of contacts, making it easy to find new prospects no matter your niche. This helps you cast a wider net and uncover hidden opportunities that you might otherwise miss.
Advanced Search Filters: With Apollo’s filters, you can narrow down leads based on factors like company size, industry, and job role. This ensures you’re reaching out to the people who are most likely to need your product or service.
Sales Tool Integrations: Apollo.io works well with popular sales tools like Salesforce and HubSpot. By integrating with your CRM, it ensures all your leads are managed in one place, helping you track your outreach efforts more effectively.

3. Lusha

Lusha makes B2B prospecting simple by providing accurate contact details for decision-makers. Whether you’re looking for emails, phone numbers, or company insights, Lusha helps you connect with the right people instantly.

Phone and Email Lookup: Lusha helps you find accurate phone numbers and email addresses for your prospects. This is especially useful for reaching decision-makers who are hard to contact through traditional methods.
CRM and LinkedIn Integration: It connects with both LinkedIn and your CRM, so you can easily pull up contact details while managing leads. This integration makes it simple to track your interactions and stay organized.
Real-Time Data: Lusha provides up-to-date data on your leads, so you always have the most accurate contact information available. This ensures that your outreach is on point and your campaigns run smoothly.

4. LinkedIn Sales Navigator

Sales Navigator turns LinkedIn into a lead-generation powerhouse with advanced search filters, lead recommendations, and real-time insights. It helps you find and engage the right prospects without endless scrolling.

Advanced Search Filters: LinkedIn Sales Navigator lets you search for leads using specific filters, such as industry, company size, and location, helping you find the right people faster. It makes it easier to focus on the prospects that are most likely to convert into customers, saving time and effort in your outreach.
CRM Integration: It syncs smoothly with your LinkedIn network and integrates with popular CRM tools like Salesforce, so you don’t have to manually input data. This saves you from doing repetitive tasks and helps keep all your information organized.
Lead Recommendations: LinkedIn uses smart algorithms to suggest leads based on your past searches and interactions, making it simpler to find new prospects. You can get fresh suggestions that fit your business needs and grow your network even further.

5. Clearbit

Clearbit gives your sales and marketing teams the data they need to personalize outreach and close deals faster. By enriching your leads with real-time company and contact details, it ensures you always have the full picture.

Real-Time Data Enrichment: Clearbit helps you enrich your existing contacts by adding more details in real time. For example, you can get deeper company info or even social media profiles, all instantly available to enhance your lead lists.
Company Insights: It gives you detailed company profiles, including employee size, revenue, and industry, to help you understand your prospects better. This helps in targeting businesses that align with your product or service.
API Access: Clearbit allows you to integrate its data directly into your systems via an API. This makes it easy to use their insights inside your existing workflow, saving time and keeping things seamless.

6. Hunter.io

Hunter.io makes finding and verifying professional email addresses effortless. Whether you’re looking to reach out to decision-makers or build an email list, Hunter.io ensures your emails land in the right inbox.

Email Finder: Hunter.io makes it easy to find email addresses associated with any domain, making prospecting fast and simple. Just input a website address, and it will give you a list of emails tied to that domain.
Email Verification: Hunter verifies email addresses to make sure they are real, so you don’t waste time sending emails to dead leads. This ensures that your outreach efforts are more effective, with higher chances of hitting the right contacts.
Bulk Search: You can search for emails in bulk, which helps if you’re working with a large list of prospects. It speeds up your work and ensures you can focus on outreach rather than hunting for individual emails.

7. Lead411

Lead411 provides verified B2B contact data with intent signals, helping you reach prospects at the right time. With accurate direct dials and emails, it’s designed to improve your sales outreach success.

Verified Contact Info: Lead411 provides verified emails and phone numbers for business professionals, ensuring your outreach is reaching the right people. This reduces the time you spend searching for contacts and improves the quality of your lead lists.
Advanced Lead Filters: The platform lets you segment your prospects based on location, industry, revenue, and other criteria. This makes it easier to focus on the leads that are the best fit for your service or product.
Real-Time Data Updates: Lead411 refreshes its database regularly, so you always have access to the latest contact information. You won’t have to worry about reaching out to outdated leads or companies that have moved on from the products you offer.

8. InsideView

InsideView delivers deep B2B market intelligence, helping sales teams understand their prospects better. With firmographic, technographic, and intent data, it ensures you target the right companies with the right message.

Market Intelligence: InsideView provides up-to-date news and insights about companies, so you can spot trends and opportunities before your competitors do. By staying informed, you can approach prospects at the right time with the right message.
CRM Integration: It integrates easily with CRM tools, helping you keep your lead lists updated automatically. You won’t have to manually update your database, saving you time and keeping your workflow efficient.
Data Filtering: The platform offers advanced filters to help you segment your leads by job title, company size, and other important criteria. This allows you to focus on the most relevant prospects and improves the quality of your outreach efforts.

9. UpLead

UpLead offers high-quality, real-time verified B2B contact data to fuel your sales pipeline. With precise filters and seamless CRM integration, it helps you reach the right prospects without wasting time.

Real-Time Email Verification: UpLead provides instant email verification to make sure the contacts you find are accurate. This feature helps you avoid the frustration of bouncing emails and ensures your outreach efforts are more successful.
Advanced Search Options: The platform lets you filter leads based on location, industry, company size, and job role. This makes it easier to narrow down your target audience and focus on the leads that are most relevant to your business.
CRM Integration: UpLead integrates with CRMs like Salesforce, so you can easily add verified leads to your system. It streamlines your lead management and saves time on manual data entry.

10. Adapt.io

Adapt.io is a data-driven sales acceleration tool that provides verified business contacts and company insights. With its extensive B2B database, it helps sales teams connect with high-quality leads effortlessly.

Large Contact Database: Adapt.io gives you access to a huge database of over 250 million business contacts, making it easier to find leads. You can quickly build and expand your prospect lists without worrying about running out of contacts.
Lead Segmentation: Adapt.io lets you segment your leads by different criteria such as job title, industry, and company size. This allows you to personalize your outreach efforts and connect with the most relevant prospects.
Real-Time Email Verification: With Adapt.io’s email verification feature, you can ensure that the leads you’re contacting are genuine and active. This reduces the chances of your emails bouncing and increases your chances of getting responses.

How Much Does ZoomInfo Cost?

ZoomInfo’s pricing starts at $14,995 per year for the Professional Plan, which includes 5,000 credits and is suitable for up to 3 users. The cost of ZoomInfo can vary depending on the plan you choose, how many users you have, and any additional features or add-ons you might need.

1. Professional Plan

Price: $14,995 per year
Credits: 5,000 annual credits
Users: Includes up to 3 users
Additional Users: $1,500 per user
Discounts are available for groups with more than 20 users.

2. Advanced Plan

Price: $24,995 per year
Credits: 10,000 annual credits, plus 1,000 monthly credits per user
Users: User fees are $2,500 each
Like the Professional Plan, discounts are available for larger teams (more than 20 users).

3. Elite Plan

Price: $39,995 per year
Credits: 10,000 annual credits, plus 1,000 monthly credits per user
Users: Same as the Advanced plan ($2,500 per user)
This plan offers the most features and add-ons compared to the others.

How Does ZoomInfo Collect Data?

ZoomInfo collects data through a mix of AI, partnerships, and contributions from its users, creating a large and reliable B2B database that businesses can use for lead generation and outreach.

1. Web Crawling & Scraping

ZoomInfo uses automated bots, also known as web crawlers, to scan the internet for publicly available data. These bots visit company websites, press releases, business directories, and more to collect key company details like employee roles, contact information, job titles, and company specifics. Essentially, they gather everything that’s out in the open on the web to build a rich database of businesses and their employees.

2. Crowdsourced Data from Users

Another way ZoomInfo collects data is through its “contributory network.” This means that users who install their plugins or extensions (like the ZoomInfo email tracking tool) help contribute data back to the platform. When users sync their business emails or CRMs with ZoomInfo, they essentially share details about their contacts and companies. This process allows ZoomInfo’s database to stay constantly updated with new and accurate information.

3. Third-Party Data Partnerships

ZoomInfo also collaborates with other trusted data vendors and partners. These partnerships help ZoomInfo access additional verified information, such as business registries, credit bureaus, and other resources that provide valuable firmographic data (like company size, revenue, industry, etc.). They also buy intent data and other market insights from reliable sources, which helps them enhance their database with even more useful details for sales and marketing teams.

4. Public & Government Records

ZoomInfo doesn’t stop at online data. They also tap into publicly available sources like government records, SEC filings, and company financial reports. These public databases provide important details about businesses, their structure, and other official information that helps ZoomInfo keep its data accurate and comprehensive.

5. AI & Machine Learning for Data Validation

Once they collect all this information, ZoomInfo uses AI and machine learning to make sure the data stays accurate. AI-driven algorithms cross-check, validate, and update information, ensuring that job titles, email addresses, phone numbers, and other contact details are correct. This predictive tech helps ZoomInfo sort through huge amounts of data and keeps the platform running smoothly.

6. Direct Contributions from Companies

Some companies also contribute their data directly to ZoomInfo. By voluntarily sharing their business details, companies help ensure that their information on ZoomInfo is accurate and up-to-date. It’s a way for businesses to keep their profiles current while benefiting from the tool’s vast network.

7. LinkedIn & Other Online Sources

ZoomInfo pulls valuable data from publicly available LinkedIn profiles, although it doesn’t directly integrate with LinkedIn itself. What this means is that ZoomInfo can gather details like job titles, company names, and other business information from profiles that are visible to the public. These are the profiles where users haven’t restricted their information with privacy settings.

This gives ZoomInfo a rich source of data, especially when it comes to professionals’ current roles and company affiliations, helping businesses and sales teams find and connect with the right people. It’s a smart way of using publicly available information to build a solid database that’s helpful for lead generation and outreach.

Is ZoomInfo Worth It?

While ZoomInfo is a powerful tool for large companies with big budgets, it may not be the best option for small or mid-sized businesses.

1. High Cost for Smaller Teams

ZoomInfo’s pricing starts at $14,995 per year for the Professional Plan, and the costs only go up from there. For small and mid-sized businesses, this can be a big investment that’s hard to justify, especially when you’re still building your business and need to keep costs low.

2. Too Many Features You Don’t Need

ZoomInfo offers a lot of advanced features, like detailed data and integrations, but many small businesses simply don’t need all of these extras. For smaller teams, these features can feel excessive, and you’re likely paying for more than you actually use.

3. Focus on Large Teams

ZoomInfo’s plans are designed with large teams in mind. The additional user costs can quickly add up, especially if you need a lot of accounts. Plus, the discounts don’t kick in until you have more than 20 users. This makes ZoomInfo more of a tool for bigger teams or enterprises, not small businesses or startups that need to keep things simple and affordable.

Why GoFindy.io is a Better Option for Small and Mid-Sized Businesses

If you’re a small or mid-sized business looking for an affordable, reliable tool to help you find leads and grow your business, GoFindy.io could be a much better choice than ZoomInfo.

1. Access to Over 100 Million Verified Contacts

GoFindy.io provides access to a massive database of over 100 million verified contacts. This means you can easily find the right leads for your business, whether you’re in sales, marketing, or any other industry. With such a huge pool of contacts, you’ll have a better chance of connecting with people who are interested in your products or services.

2. Intent Data to Identify Leads

One of GoFindy.io’s standout features is its intent data. This means the platform helps you identify leads that are not just interested, but ready to make a purchase. For small and mid-sized businesses, this is especially helpful because it helps you focus on high-quality leads, so you don’t waste time chasing after people who aren’t interested right now. Instead, you can prioritize those who are actively looking for solutions.

3. Data Across More Than 70 Industries

GoFindy.io isn’t just for one industry, it offers data across more than 70 industries. This makes it perfect for a wide range of businesses, whether you’re in tech, healthcare, education, retail, or any other sector. No matter your niche, you can easily find leads and contacts that are relevant to your business.

4. Weekly Data Updates

The world of business moves fast, and it’s crucial to stay up to date with the most accurate information. With GoFindy.io, the data is updated weekly, ensuring you always have the most current and reliable contact information available. This means you’re not relying on outdated data that could lead to wasted outreach efforts.

5. Affordable for Small and Mid-Sized Businesses

Unlike ZoomInfo, which comes with a hefty price tag, GoFindy.io is designed to be cost-effective for smaller teams. You don’t need to worry about spending a fortune to access useful, high-quality leads. GoFindy.io offers a great value at a price point that works for businesses with smaller budgets.

Is ZoomInfo related to Zoom?

ZoomInfo and Zoom are not related, even though their names are pretty similar.

Zoom is the video conferencing tool we use for meetings, webinars, and online calls kind of like a virtual meeting room.

ZoomInfo, on the other hand, is a platform that helps businesses find and connect with the right people for sales and marketing purposes. It provides a database of contact information for professionals and companies, so you can reach out to the right leads.

So, even though the names sound alike, they serve totally different purposes. One is for meetings, and the other is for finding business leads.

Why do you need B2B Outreach Tools?

1. Automate Your Outreach

When you’re trying to connect with other businesses, sending each email manually can become overwhelming especially if you’re reaching out to hundreds or even thousands of potential clients. That’s where automation comes in. B2B outreach tools allow you to set up automated email campaigns that go out at specific times without you having to lift a finger.

You can create a series of emails that get sent in a specific order, each triggered by a response or lack of response. So, if someone doesn’t reply to your first email, the system will automatically send a follow-up for you, and you don’t have to remember to do it yourself.

This not only saves you tons of time but also ensures that your outreach is consistent and timely.

2. Better Deliverability

One of the most challenging things about email outreach is when your carefully crafted message never actually reaches the recipient because it ends up in their spam folder. If your email doesn’t make it to the inbox, your efforts are wasted, no matter how good your content is. That’s where deliverability comes in.

B2B outreach tools are designed with features that help improve the chances of your emails landing in the inbox rather than the spam folder. They use best practices to format your emails properly, avoid using spammy words, and manage things like IP reputation.

These tools often allow you to warm up your email account gradually, which reduces the chances of your email being flagged by spam filters. The better the deliverability, the more likely your outreach will be successful. Plus, the tools give you reports and data on whether your emails are getting delivered, so you can spot any issues early on and take action to fix them.

3. Connect Multiple Email Accounts

If you’re managing outreach across multiple email accounts say, one for sales, one for support, one for marketing it can be a hassle to keep track of everything manually. B2B outreach tools make it easy by allowing you to connect multiple email accounts in one place. This way, you can view all your outreach efforts and track them without needing to jump between different inboxes or email platforms.

For example, if you have one email account dedicated to reaching out to potential leads, another for nurturing ongoing relationships, and a third for follow-ups, the tool will let you manage all of them from one dashboard.

You can organize and separate the messages by email account, keeping everything streamlined and easy to monitor. This is especially helpful when you’re running several outreach campaigns at once or handling communications across different departments. The tool gives you a unified view of everything, making your outreach much more organized.

4. Helps Track Your Performance

It’s not enough just to send emails and hope for the best you need to know if your outreach is working or if you need to adjust your approach. B2B outreach tools give you the ability to track and measure the performance of your campaigns in real-time. These tools provide detailed analytics that show things like how many people opened your emails, which links were clicked, how many replies you received, and more.

This data is incredibly valuable because it helps you understand what’s resonating with your audience and what isn’t. If you notice that a certain subject line or call to action is getting more engagement, you can tweak your future outreach to reflect that.

On the flip side, if you see that people aren’t opening your emails at all, you can experiment with new strategies like adjusting the time you send them, trying different messaging, or switching up your content.

Tracking your performance also lets you measure ROI (return on investment). If you’re using these tools as part of a larger outreach strategy, the data can help you assess how much revenue is generated from the time and resources you’re putting into your outreach efforts.

Best B2B Outreach Tools

1. Smartlead.ai

Smartlead.ai is perfect if you need to send a large number of emails while keeping them personal. It helps you automate without losing the human touch, making sure your emails actually get delivered and don’t feel robotic.

1. Unlimited Email Accounts

One of the best things about Smartlead is that you’re not stuck with just one email account. You can connect as many email accounts as you need and this is super important when you’re sending lots of emails for different campaigns or clients.

Because each email account has sending limits, and using multiple accounts helps you avoid hitting those limits. This also reduces the risk of your emails being flagged as spam, which can happen if you send too many from a single account.

2. AI-Powered Personalization

It automatically personalizes emails by including details like the person’s name, company, or other custom information, so your emails don’t feel like they were mass-produced. This makes the outreach feel more genuine, and people are much more likely to respond to a message that feels like it was written for them rather than a cold, generic email.

3. Email Warm-Up

New email accounts have to be warmed them up before you start using them for serious outreach. Otherwise, emails from a brand-new account might go straight to spam. Smartlead takes care of this for you with its Email Warm-Up feature. This means it slowly builds the reputation of your new email account by gradually sending out emails and making sure your account stays active. Over time, this helps your emails land in the inbox rather than the spam folder.

4. Smart Sequences

Following up with people is key in outreach, but doing it manually can be a pain. Smartlead makes it easy with Smart Sequences. You can set up a series of automated emails that are sent depending on how the recipient interacts with your messages. For example, if someone opens your email but doesn’t reply, Smartlead will send a follow-up email at the right time. If someone ignores your email altogether, it will send a different follow-up. And if they reply, the sequence stops! This helps you stay on top of your outreach without having to remember who to follow up with and when.

2. Instantly.ai

Instantly.ai is great for improving email deliverability and tracking performance. If you’re worried about your emails not reaching people, this tool helps fix that. Plus, you get real-time data to adjust your strategy if needed.

1. AI-Based Email Warm-Up

When you start sending emails from a new account, there’s always a risk that your emails might end up in the dreaded spam folder. Instantly.ai takes care of this with its AI-based email warm-up. It gradually warms up your new email accounts by sending and interacting with emails, making the email account look more “active” and trustworthy to email providers. This helps increase your chances of landing in the inbox instead of spam, ensuring your outreach efforts don’t get lost before they even have a chance to be seen.

2. Multi-Account Sending

If you’re managing outreach for different campaigns or clients, it’s super useful to send emails from different accounts, but keeping everything organized can get tricky. Instantly.ai lets you connect multiple email accounts, so you can send emails from different accounts while keeping all your outreach in one place. Whether you’re using separate accounts for sales, support, or marketing, Instantly.ai helps you manage everything without any confusion or hassle. This way, you can run multiple outreach campaigns at once without mixing things up.

3. Detailed Analytics

One of the most important parts of outreach is knowing how well your emails are performing. Instantly.ai provides detailed analytics that track key metrics like email opens, clicks, and replies. This means you can see exactly what’s working and what isn’t. For example, if you notice a particular subject line is getting more opens, you can use that insight to tweak future emails. Tracking these metrics helps you understand your audience better and fine-tune your strategy to get better results over time.

4. Smart Inbox Rotation

Another issue when sending lots of emails is that email providers may flag your account if you send too many emails in a short period. Instantly.ai helps you avoid this by using smart inbox rotation. This feature spreads your emails across different accounts, so no single account gets overloaded with too many emails. This reduces the risk of getting blocked or flagged as spam by email providers. It keeps your outreach running smoothly while keeping everything organized and safe from any account issues.

3. Woodpecker

Woodpecker is ideal if you want your emails to feel more personal. It automates follow-ups without making them seem spammy and gives you insights on what’s working.

1. Automated Follow-Ups

One of the biggest challenges in email outreach is remembering to follow up with people who haven’t responded. Woodpecker makes this super easy with automated follow-ups. Once you set up your email sequence, Woodpecker will automatically send follow-up emails based on how the recipient interacts with your first message. For example, if someone opens your email but doesn’t respond, Woodpecker will send a polite reminder email after a set amount of time. This takes the burden off your shoulders and ensures no lead is forgotten.

2. One-to-One Personalization

Sending personalized emails is key to making your outreach stand out, and Woodpecker makes it easy with its one-to-one personalization feature. You can easily personalize each email to make it feel like it’s coming from a real person. You can add things like the recipient’s name, company, or even reference previous conversations or interactions. This makes the email feel more genuine, increasing the chances that the recipient will actually open it and engage with your message. Even if you’re sending hundreds of emails, each one can feel personal and tailored to the recipient.

3. A/B Testing

Not all emails are created equal, and sometimes it’s hard to know what will work best. That’s where A/B testing comes in. With Woodpecker, you can test different versions of your emails to see which one gets the best results. You can experiment with different subject lines, calls to action, email content, or even sending times. Woodpecker will show you which version is performing better, so you can focus on the strategies that are bringing in the best responses. This helps you continuously improve your outreach and get better results over time.

4. CRM Integration

Keeping all your outreach data organized is important, especially if you’re working with multiple prospects or clients. Woodpecker allows you to integrate with CRMs (Customer Relationship Management tools), so you can keep all your outreach data in one place. Whether you’re using tools like Salesforce, HubSpot, or others, you can sync your outreach efforts directly with your CRM. This makes it easy to track the progress of your leads, follow up on conversations, and keep everything connected.

Conclusion

In conclusion, while tools like ZoomInfo can be really powerful for large businesses with big budgets, they might not always be the best choice for smaller companies. The high cost and overwhelming features can make it hard to get the most out of them. Luckily, there are simpler, more affordable alternatives that still give you the tools you need to grow your business without breaking the bank. It’s all about finding the right fit for your business the one that helps you reach your goals without unnecessary complexity or cost.